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John Fairfax Holdings Limited
ACN 008 663 161

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Remarks of Brian Powers, Chairman, and Fred Hilmer, CEO, to the 2000 Annual General Meeting of Shareholders, Sydney, November 3, 2000

Remarks of Mr Brian Powers, Chairman

Good morning and welcome to the Annual General Meeting of Fairfax Shareholders.

Our formal agenda for today’s meeting is very straightforward.  First, we will have the presentation and discussion of the Annual Accounts.  Second, we will have three resolutions for the re-election of Directors to the Board.

I would like to make a few remarks before moving to those formal agenda items.

We are pleased to report an excellent result for the 1999/2000 financial year.

The result reflects our continuing work to strengthen the Company's operating and financial performance, enabling us to earn returns commensurate with the leading market positions of our mastheads and brands.

Earnings per share pre-abnormals increased 34% from 17.3 cents per share to 23.2 cents per share. The total improvement over the last 2 years for this key measure is over 65%, an outstanding performance.

During the year, the Company built on gains made in productivity and quality to achieve outstanding increases in revenues. All parts of the Company contributed to this result. 

Our overall revenue growth of 17.5% year-on-year compares extremely favourably with the results achieved by other media companies, both in print and broadcasting.

Our intrinsic value and prospects depend on the strength of three core assets: our brands and mastheads; our people; and the technologies we use to create, sell and distribute our content.

Over the past year we have been working on improving each of these core assets.

Mastheads and Brands.  By any measure, Fairfax's portfolio of mastheads and brands including The Sydney Morning Herald, The Age, The Australian Financial Review, The Sun-Herald, Good Weekend and Business Review Weekly, is outstanding.

Each is a leader in a well-defined, highly valued segment of the media industry.

Over the past year we have made significant investments in improving a number of these mastheads.  These include a major redesign of The Sydney Morning Herald, the redesign and addition of magazine inserts in The Sydney Morning Herald and The Age, and improvements to both The Australian Financial Review and BRW.

Moreover, the brands are being extended online and their positioning reinforced by their presence in multiple media.

We are also adding new brands in our online businesses, such as CitySearch Directories and SOLD.com.au.

We have expanded the authority and reach of Fairfax Business Publications with a number of business titles including MIS that came with the acquisition of the Strategic Publishing Group.

Our People.  The quality and reputation of our brands and mastheads depends on the ongoing efforts of a large number of our people producing editorial content, arranging advertising, printing and distribution, selling products and supporting these activities.

Over the past year the Company benefited from a strengthened and stable top management team. At the same time, we are increasing the breadth and depth of staff training. 

We are improving performance management. We have expanded the numbers of trainees, thereby renewing our pool of skilled journalists for the future. 

We have also been seeking to align employee and shareholder interests through staff share ownership plans. These have been well received, with about 50% of employees participating.

Technology.  We are introducing significant improvements in our printing capabilities, and our systems.  The new plant at Tullamarine (Victoria), and the additional colour and mailroom capacity to be added to Chullora (NSW) will give all our newspapers expanded capacity to accommodate improvements in editorial content and presentation and to meet advertiser demand for colour.

The revamped sections and colour inserts in The Sydney Morning Herald, The Sun-Herald and The Australian Financial Review have refreshed those products and enabled them to achieve improved financial performance.

In the coming years we will continue to pursue new platforms for growth: new outlets for our content, both in new technology or other media, and new geographical markets.

We will also continue to advocate fundamental changes to media law and regulations that arbitrarily restrict our ability to compete in new areas - and therefore limit our ability to grow in Australia.

Before moving on to the outlook for this year, I would like to say a few words about f2, our internet network, where we continued to build on our investment and focus its strategy.  Most of you would be aware of the relative ease with which start-up internet companies were able to raise capital in 1998 and 1999.  While this may have made some new age entrepreneurs rich, at least on paper, it was in fact not helpful  for the industry as a whole.  It fostered inflated compensation levels, poor business practices and inferior product offerings, and it also made it more difficult for others to build their businesses.  As usually happens, the financial markets have realised these excesses.   As investors in the area become much more discerning, this will favour the companies, such as ours, which have established leading positions online, are well funded, and bring a natural competitive advantage to the business.  We are very well positioned as the markets enter what we believe will be a period of industry consolidation.

While it is customary to provide an update on how the current year has begun, and an outlook for the remainder of the year, it is unusually difficult to do so succinctly or with a  high degree of certainty this year.

The year began well, with solid revenue growth.  However, that momentum was interrupted by the Sydney Olympics, which we, like many other companies, found had an even larger negative impact on our results than we had anticipated.  The strike at The Age, where we lost a Saturday paper, was also costly.  The combined impact of the Olympics and the strike was approximately $25 million at the EBITDA line. 

Revenues have recovered post-Olympics, but are not showing strong growth over last year’s levels as they were pre-Olympics.  The combination of the above factors make it unlikely that we will equal last year’s first half result this year.

With respect to the second half, our results will, as always, be influenced by the performance of the Australian economy.  If the economy continues to grow solidly, we would expect our profits also to grow solidly in that period, and to show a satisfactory increase for the year as a whole.

On behalf of the Board, I want to thank management and staff for their dedication and commitment, and the hard work and sacrifices that inevitably accompany a result such as that achieved by Fairfax this year.

We also very much appreciate the great interest and attention given by our shareholders to the Company and its continued growth and development.

 am pleased now to introduce  Fred Hilmer, our CEO.

Remarks of Mr Frederick Hilmer AO, Chief Executive Officer

 Thank you, Brian.

I welcome this opportunity to discuss the Company, its performance, and our outlook with our shareholders today.

Two years ago, a number of pundits were forecasting a bleak or at least uncertain future for newspapers.  The Internet and a decline in reading among the young were seen as major threats to an “old medium". 

The prospects, we were told, were poor. 

It was either / or.  Newspapers or the net. 

In fact, there were three possible outcomes:

The Internet wins.

Newspapers win.

Or they coexist.

Beginning two years ago, we bet on the third way, coexistence.

The history of media supports coexistence between the old and the new.

TV supplements radio, and movies.  Cable TV coexists with free to air TV.  Newspapers work with the net and other media. 

This approach, often called “clicks and mortar", when people talk about the Internet today, is being increasingly adopted in a number of industries.

That’s why we are hearing different stories about the future of the newspaper industry.  Major forecasters are now predicting steady underlying growth through 2004.

The results that we are reporting, and that the Chairman has outlined, are consistent with these views.

There are three important messages for shareholders in these results.

First, we have an outstanding quality publishing business.

Second, we have a leading online business.

Third, we have an emerging growth strategy:

First, an outstanding quality publishing business.

The mainstay of our papers and magazines, and therefore our business, is quality journalism.  It is a handcrafted product, not a commodity.  It is defined, and valued, by its quality.

Many people think that newspapers give you the news.

But in a world where you can access news 24 hours a day via TV, radio or the net, it is not enough just to give you the news.

We need to tell you much more than what happened.

We need to tell you why it happened.

We need to tell you what it means to you, your community, and our country.

And we need to provide additional content and sections relevant to the key decisions and choices we all make, whether about work, buying a home or car, or with respect to entertainment.

And we need to do this in a way that is highly readable, authoritative and trustworthy.

When we do this, we have great journalism, compelling journalism, and journalism that makes a difference.   

Our success in doing this is reflected in many ways – by the Walkleys we have won, by the scoops and feature articles that appear, and by the photographs (such as during the Olympics) that make you want to pick up the paper or click onto other pages of our websites.

The 2000 fiscal year for publishing was marked by strong profitability, the highlight of which was outstanding growth in advertising and circulation revenues and in advertising volumes for both metropolitan and regional and business publications. 

This growth reflects our dedication to continuous product improvement.

Over the past 2 years almost every section of The Sydney Morning Herald and its overall format have been significantly upgraded. New sections have been added to The Sun-Herald and The Age. Additional magazines, most recently e)mag and Uncorked, have been introduced from The Age to The Sydney Morning Herald and further fundamental redesign for The Age is being examined as part of the Tullamarine project which will provide state-of-the-art printing capacity in Melbourne in 2002.

Circulation and readership levels for The Australian Financial Review reached record levels, with particularly strong sales of the Weekend Edition. Boss magazine broke new ground in the area of management. BRW and Shares magazines performed well, reflecting the growing interest in comprehensive business and personal investment topics.

The acquisition of Strategic Publishing Group was a significant development that has added to our regional reach, and yielded immediate gains in revenues.

In addition to product development and design, we are paying particular attention to operations and cost effectiveness.

It is the job of Peter Graham and his team to make the presses run on time; help manage and train our people; crystal ball production capacity for the future; and make our new magazines, like Asset and Uncorked, look great.  

Cost reductions have been achieved through materials and service procurement savings. More effective use of existing capacity has reduced cost per printed page. A rationalisation of printing capacity has provided increased colour and quality to products such as The Illawarra Mercury and The Sun-Herald.

We also have significant upgrades underway at Tullamarine and Chullora, and they are proceeding to plan. 

f2.   f2 continues to pursue its strategic focus in four principal business areas:  Directories; Financial Services; Classified Supersites; and Auctions and Shopping.  While these are each discussed in the annual report, there are some general comments I want to make on f2.

In the 2000 financial year, f2 continued its development as a leading online company.

f2 enjoyed strong revenue growth, up 122% to $55.4 million, and incurred a loss before interest and tax of $40.7 million, at the mid-point of indicated levels.

Online revenues increased by 159% while offline revenues (print directory) grew by 18% on a like for like basis. Transaction revenues (the majority of which were generated by SOLD.com.au) grew by 100%, exceeding $1million for the first time.

This very strong revenue growth was supported by significant increases in traffic and visitors to the f2 network of sites. Total page views to the network increased by over 136% to 75.2 million in June 2000, while the number of site visits increased by 100%.

 We are continuing to seek ways to increase revenues to build our leading position in terms of revenues per unique user.  To this end, during November we will unveil afr.com, the first major subscription-based web product in our market.  The site will roll out initially to subscribers to The Australian Financial Review, adding a significant depth of content and functionality to our established daily audience.  Later in the year, we will make this site available for a monthly fee to non-subscribers.  There will continue to be a free component to the site similar to that available today.

Other Developments.  Beyond online, we are systematically examining other ways to improve and generate value from our content – by expanding our geographic reach and the platforms over which our content is distributed.  We are, for example, trialling our content in other forms of media. One example is The Australian Financial Review Market Wrap, seen on weeknights on pay-TV throughout Australia and Asia. 

As I have mentioned, our f2 websites increasingly feature video and audio material.

The acquisition of Strategic Publishing Group and our joint venture with NewsAlert LLC, NewsAlert Asia Pacific takes our content into new geographies.

We continue to strengthen our senior management team. New developments during the year have seen overall responsibility for Herald publications, including The Sydney Morning Herald and The Sun-Herald, assigned to Greg Hywood.

Peter Graham is now responsible for all Group Operations, including those at Spencer Street in Melbourne.

Alan Revell, who has done a superb job as Publisher and Editor-in-Chief of The Sun-Herald, has become Managing Director for Content and Commerce at f2, while Bob Copp has joined us to run CitySearch Directories after a number of years as Chief Operating Officer for Yellow Pages.

Recently, Robert Whitehead was appointed editor of The Sydney Morning Herald, and Mark Scott became Director, Organisation Development.

The Chairman has outlined the current trends and outlook, as we see them, for this year.   Against this background, management is continuing its focus on costs, productivity and operational improvements, and on ensuring that discretionary spending is appropriate to the revenues being generated.

I want to close by thanking all of our staff – about half of whom are shareholders! –  who have not only done an outstanding job in a very busy year, but have also helped us make significant changes and improvements.

 Thank you.

- ENDS -

 

 

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