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F2 LAUNCHES EXECUTIVE DRIVE, A BROADBAND SECTION OF DRIVE.COM.AU, AT SYDNEY MOTOR SHOW Sydney, Thursday, October 14, 1999: On Friday, October 15th, F2 will launch Executive Drive, a broadband section of drive.com.au, Australia’s leading automotive web site. Executive Drive is the first automotive site in Australia to feature a test drive section optimised for broadband. The launch coincides with the opening of one of the major events on the Sydney car calender, the popular Sydney Motor Show, and will feature video reports of the latest news and action from Darling Harbour. Motoring video news and video test drives will be presented by the voice of Australian motoring, Phil Scott, motoring editor of the Sydney Morning Herald, and The Financial Review’s Michael Stahl. Executive Drive will also link to text articles about the featured car or other relevant motoring news stories. According to Dean Gingell, Managing Director, Fairfax Online, "drive.com.au is once again leading the industry with the introduction of the Executive Drive broadband segment. It is tailor-made for the executive user to save them time and keep them informed. Video test drives on the latest high-end cars make it easy to see the latest luxury vehicles without even having to leave your desk." Each week, Executive Drive will feature a video test drive of a particular luxury car, sports car, or four wheel drive. The video stories will then be available in an archive section of the site. The video is available to 56k and T1/LAN users, but is optimised for subscribers to Telstra Big Pond Advance. Executive Drive to be demonstrated the 1999 Sydney Motor Show The new Executive Drive broadband section will be demonstrated using Telstra Big Pond Advance at this year’s Sydney Motor Show. The demonstration is one of the features of the drive.com.au stand (Hall 2, stand 10A) where car enthusiasts can surf the site to get information such as car comparisons, valuations and specifications. Visitors to the drive.com.au stand can also enter a draw to win CD car stereos by simply signing up for a free emailed car alert or printing out an existing profile. Winners will be drawn every day of the show at 7.30pm Monday to Friday and 5.00pm over the weekend. Winners will be notified by phone and e-mail. The Sydney Motor Show is being held at the Sydney Exhibition Centre, Darling Harbour, October 15-24 and you will find the drive.com.au stand in Hall 2, stand 10A.
About drive.com.au drive.com.au, Australia’s premiere motoring supersite, connects car buyers with motor dealers and private vendors. Every day, drive.com.au lists thousands of new and used cars for sale with interactive tools and comprehensive information from the pages of the Sydney Morning Herald, The Age and The Sun-Herald. This includes a database of authoritative articles, independent reviews on new and used cars, specification and equipment information, and valuations. You can search for a specific car, according to the features you are interested in, or compare several similar cars to ensure you are making the right choice. Launched in March this year, drive.com.au has been an enormous success with many motor dealers and private vendors around Australia.
Note to editors John
Fairfax Holdings Limited [ASX:FXJ] is Australia’s leading publishing
group. Its newspapers and magazines include The Sydney Morning
Herald, The Australian Financial Review, The Age,
The Sun Herald, and BRW. In addition, the
company publishes financial and consumer magazines, and provides online
services. F2, the
Fairfax Interactive Network, is a wholly owned subsidiary of John
Fairfax Holdings Limited [ASX:FXJ]. For further information, please contact: F2 Hill
and Knowlton |
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Fairfax > Corporate Affairs & Media Releases > Announcements > EXECUTIVE DRIVE
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