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VALUES Fairfax is a competitive media company with a strong performance ethic, serving its communities through high-quality, independent journalism and dynamic venues for commerce and information. Fairfax is a competitive media company 1. We create, build and operate mastheads and brands that are market leaders. 2. We are vigorous, ethical competitors. 3. We benchmark ourselves against competitors at home and leading companies abroad. With a strong performance ethic 1. We encourage our people to be partners in the business. 2. We believe in a meritocracy, developing and rewarding our people based on their efforts, achievements and performance against expectations. 3. We set specific and demanding targets and are accountable for meeting them. 4. We are always learning and improving our performance, and embrace a willingness to redefine how we work. 5. We are impatient to move forward and to implement improvements and innovation. 6. We are decisive, having regard to facts and rigorous analysis. Serving its communities 1. We always seek to understand and anticipate the needs of our audiences and communities: readers, advertisers and viewers. 2. We strive to exceed the expectations our readers, advertisers and viewers have of us. Through high quality, independent journalism 1. We strive to be respected for quality in our journalism, which is based on truth, accuracy, integrity, fairness and balance. 2. We aim to produce compelling material that effectively surprises its audience and is an integral part of their daily lives. 3. We are thorough, objective critics of our own work and our deficiencies. And dynamic venues of commerce and information 1. We ensure that our publications, products and services are appealing places to do business for buyers and sellers alike. 2. We continually seek to improve our venues for commerce and information, and create new ones to meet the evolving needs of our audiences and advertisers.
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